recommended Chief to you.
Chief reads every new enquiry, writes the reply and sends it — then chases the leads that go quiet. Contact details land in your CRM on their own.
Start your 7-day free trial. No credit card to start. Then from £XX/month.
Written in your voice and sent, usually within minutes of the enquiry arriving.
“Hi, I saw your listing for the double room in Clapham. Is it still available? I work in finance and am looking for somewhere from June.”
“Hi! Yes, the room is still available from June. Could I ask what your move-in date is, and the best number to reach you on? Happy to answer anything about the house on a quick call.”
Written and sent by Chief, in the thread it arrived in
Chief works down everything waiting the moment you sit down, so a backlog is minutes rather than a morning.
Nine enquiries came in after you shut the laptop. Nothing typed yet.
Your rules, what you collect, and the replies you already send.
Each one written and sent in the thread it arrived in.
Nine replies in under four minutes
Most enquiries go cold because nobody sends the second message. Chief keeps track of who has not replied and follows up on its own.
Their questions covered, and two viewing slots offered.
Chief nudges about the Clapham room. Both slots still free.
Chief offers an alternative room in the same building.
Replied on day nine — back in play
Setting it up is a few questions about how you already reply.
Free trial. No credit card. Get started freeThe same handful of questions arrives every day. Chief answers them from the guidance you gave it at setup.
Screen in the thread, then get the viewing booked.
Phone · Email · Move-in date · Budget · How long they need it
Income 2.5× rent. Single rooms are licensed for one. Long lets, not short stays.
The messages you already send, pasted in.
You set the rules once — move-in date, budget, how long they need it, whether the room can take a couple. Chief asks in the thread, checks the answers against them, and tells you which enquiries are worth a viewing.
Income below 2.5× rent
Wants June — the room is free from August
Two people — the room is licensed for one
Chief could be answering this morning's enquiries this afternoon.
Free trial. No credit card. Get started freeChief works in the browser on the threads in front of it, so it is not tied to one site. Room and flat listings, the larger property portals, a marketplace ad, a messaging thread, your own inbox — if you can answer it in a browser, Chief can answer it there.
Details synced straight to your CRM.
That is your setting. Every reply is drafted in your own account, and you choose whether each one waits for you to read it or goes out on the rules you gave it. You can change which at any time, and nothing is ever sent on a rule you did not set.
Yes — setup asks for a few of the replies you already send, and Chief matches your wording, your greeting and your sign-off. It answers from the guidance you gave it rather than from a generic script, so a reply reads like the one you would have typed. Anything it was not told, it does not invent: it offers a call instead.
No. Chief works in the browser on the threads in front of it, so it is not tied to one site: room and flat listings, the larger property portals, marketplace ads, messaging threads and your own inbox are all threads it can read and answer. There is no integration to wait for.
Yes. You set the rules once — working status, move-in date, budget, right to rent, whether a room can take a couple — and Chief asks in the thread, checks the answers against them, and tells you which enquiries are worth a viewing and which it has ruled out.
In whatever you already run. Arthur, Coho, Landlord Vision, Rentman, Apex 27, Reapit, Alto and the rest, or a general CRM like HubSpot or Pipedrive: names, numbers, emails and move-in dates are read out of the thread and written across, so nothing is retyped.
Yes. Your data is encrypted in transit and at rest, your conversations are never used to train third-party models, and you choose what gets shared. Enterprise plans add further security controls and SSO.
“Half my day used to go on SpareRoom messages. Chief answers them now, and chases the ones that go quiet — I only look at what it flags.”
Start your 7-day free trial. No credit card to start. Then from £XX/month.
Get started free