Let's get you set up
Tell us a bit about yourself so we can personalise your experience.
Who you can take
Tell Chief what to find out, and how you decide who gets a viewing.
Fully qualify in chat
Screen fully, then book viewing.
Get phone number ASAP
Minimal qualification — move off-platform fast.
Chief also asks whatever your affordability and guarantor rules need.
Every source of income counts the same — wages, self-employment, savings, pensions and Universal Credit. Since May 2026 that is the law, so it isn't a setting.
Never just because someone is on benefits — a guarantor has to be asked of everyone on the same terms.
✓ Chief always confirms right to rent, never turns anyone away for being on benefits or having children, and never asks for rent upfront or for offers above the advertised rent.
Chief can't screen on benefits, children, nationality or "professionals only" — those rules are unlawful, so it will ignore them.
About your rooms
Chief answers prospects from these facts — set them once.
England caps deposits at 5 weeks' rent.
Tenancies roll month to month now, so Chief asks how long someone plans to stay rather than quoting a fixed term.
Room-specific details come from each listing's ad.
Following up
Most lets are lost to silence — tell Chief when to chase.
Chasers go out with your approval — and stop the moment they reply.
Inbox labels
Chief can tag SpareRoom threads so your team sees where each one stands. Rename any to match a label you already use.
Chief has asked for details and is waiting on a reply.
They've sent a number or email. Chief stops replying and chasing — the thread is yours.
Something Chief shouldn't answer — a rule set to Depends, or a question it can't cover. No reply sent.
Matched a Decline rule. Chief never replies or chases again.
Both sides have agreed a viewing date and time.
They want to move or cancel a viewing. No reply — you rearrange it.
Added when Chief sends a chaser.
e.g. a colleague's name like "Steve", or "Added to CRM". Tell Chief what each one means.
Create any of these labels in SpareRoom first, with the same name — Chief only uses labels that already exist.
Your tone
Pick how Chief should sound — and optionally teach it your exact phrasing.
Your property system
When lead info is collected from SpareRoom, where should we send it?
Start your 7-day free trial
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Your AI Sales Copilot
Chief caught an objection I missed and suggested the perfect response. Game changer.
Zoom
Teams
Salesforce
HubSpot
Meet
Webex
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Monday
- "Send info" is a polite no — don't email into the void
- Try: "What specifically would help you decide if it's worth a call?"
What you get with Chief
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