Real-time AI coaching

Coach Every Rep on Every Call

Chief delivers live coaching prompts during sales conversations — helping your team handle objections, ask better questions, and follow your playbook consistently.

2x
Faster ramp for
new hires
+34%
Win rate
improvement
0
Coaching hours
needed

Free trial. No credit card required.

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Discovery just now

Qualify decision authority

They said “I’ll need to run this by my team”

  • Ask who else is involved in the decision
  • Offer to include them in the next conversation
Prospect
"I'll need to run this by my team before we go any further."
Launch Pricing £59/mo £29/mo — Exclusive rate for early adopters Claim discount →
Works with
Zoom Microsoft Teams Google Meet Salesforce HubSpot Webex Aircall Airtable RingCentral Dialpad GoTo Meeting Slack Huddles monday.com Pipedrive
★★★★★
“Chief caught an objection I missed and suggested the perfect response. Game changer.”
M MarcusSales Manager
Your playbook, live

Sell With Everything the Team Has Learned

Your playbook is only worth what reaches the call. Chief brings it to every conversation your team has.

  • Your team's playbook, not a generic framework
  • What your best deals taught you, on every call
  • Catches what a rep in full flow would let pass
  • Your strongest sellers notice more, not just your newest
Your playbook
MEDDIC BANT SPIN Challenger Your own
What your team wants covered
  • Pain
  • Metrics
  • Economic buyer
  • Decision process
  • Timeline
While there is still time

Nobody has named who signs this off

  • Ask who else approves spend this size
  • Get the steps between today and a signature

The two rows still blank at minute twenty.

Nothing left to write up
  • PainReporting in three tools
  • Metrics~2 hrs a day lost
  • TimelineBefore Q4 planning

The three the conversation filled in.

No bots

Coaching on Every Call, Not the Ones That Got Recorded

Chief captures from the rep's device audio, so nothing joins the meeting. There is no bot for the buyer to admit and nothing for their IT to block — which is why the coaching reaches every call rather than the ones a prospect agreed to record.

  • No bot to admit, ever
  • Works even when the client blocks recorders
  • Nothing for your reps to set up per call
On the call
✓ Capturing

Recording from your audio — no participant added to the meeting.

✗ Not this

“Notetaker bot has joined the meeting”

Every kind of call

From the First Cold Call to the Signature

Coaching is tuned to the call in front of the rep — cold outreach and gatekeepers, qualifying for fit and budget, discovery, the demo, and the pricing conversation at the end.

  • Prospecting, qualification, discovery, demo and closing
  • Objection handling where the deal is won or lost
  • Coaches in English, Spanish, Portuguese & French
What Chief coaches
📞 Prospecting✅ Qualification🔍 Discovery💻 Demo📝 Negotiation & closing
Live · Discovery call
Prospect
"The price is higher than what we budgeted. I'd need to get approval from our CFO."
Get tipsChecklist
Listening

Checklist

2 of 3 covered Update
Budget
  • Below the quoted price — gap flagged
Authority
  • CFO sign-off required
Decision criteria

Not covered yet

Deal health

See Which Deals Need You, Without Sitting In

Chief analyses every conversation and says what a deal is missing — the gatekeeper nobody has engaged, the requirement nobody asked about, the momentum that has quietly stopped.

  • Surfaces risks and missing information
  • Flags stalled momentum
  • Analyses every conversation
Deal Health — Acme Corp ⚠ Needs attention
Captured on the call
Clear pain identified 2hrs/day lost
Budget holder Engaged
Specific timeline Mentioned
⚠ Risks identified

IT gatekeeper not yet engaged

No technical requirements discussed

Competitor not mentioned (ask!)

CRM write-back

The Notes Get Written Whether or Not the Rep Writes Them

Budget, timeline, decision-makers and next steps are extracted from every conversation and written back to your CRM, so the pipeline you review on Monday is the pipeline that actually happened.

  • Budget, timeline, decision-makers, next steps
  • Extracted from every conversation
  • No manual entry, no forgotten notes
HubSpotSalesforcePipedriveMonday
After the call
Deal stage Discovery → Evaluation
Decision maker CFO signs off
Next step Security doc · Thu
CRM Synced ✓
Follow-up emails

Follow-up Emails, Written For You

The write-up your reps put off until Friday is done by the time they leave the call — the pain the buyer named, the next step they agreed, drafted and ready to send.

  • References specific pain points
  • Confirms next steps
  • Keeps deals moving without the admin

What managers ask first

What do my reps have to do on the call?

Nothing. Chief runs on the rep's device, listens, and puts the prompt on their screen while the call is still running. There is no bot to admit and nothing to set up per call.

Will our prospects know it is there?

No bot joins the meeting, so there is nothing for anyone to accept and nothing on the buyer's screen. It keeps working when a client's IT blocks external recorders, which is why the coaching reaches every call rather than the ones that got recorded.

Can it follow our playbook rather than a generic one?

Yes. You configure Chief with your methodology — MEDDIC, BANT, SPIN, Challenger or your own — and it coaches to that on every call. The Team plan includes custom playbook configuration with our onboarding team.

How does this help a new hire?

A new rep gets the prompt during the call rather than the feedback after it, and the qualification checklist shows them what they have not asked while there is still time to ask it. They follow your process before they have memorised it.

What is included for a team?

The Team plan adds CRM integration with any system, custom playbook configuration, team analytics and coaching insights, SSO/SAML authentication, and unlimited users and hours. Team pricing is custom, and every account starts with a 7-day free trial.

Is my data safe?

Yes. Your data is encrypted in transit and at rest, your conversations are never used to train third-party models, and you choose what gets shared. Enterprise plans add further security controls and SSO.

Your best rep's instincts, on every rep's calls.

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